Since the dawn of self-owned businesses, investors have been a necessary resource for helping the business grow, or simply keeping the doors open in hard economic times. Most have reasonable expectations for a return on their investment. However, others can be wolves in sheep clothing. You should know the various types of benefactors and learn how angel investors can make or break your small business.
First, if you do not know what an angel investor is, he/she is usually willing to get in on the ground floor of your business and lend you the money needed to keep up with the competition and become successful. Although most understand the risk of potentially losing their money, Angels have the hope that their faith in you is well-founded, and they too will make money in the end.
However, every angel has his/her own reasons for helping you in business. So, it is important for you to be able to identify your angel, in order to benefit from their strengths or back away from their weaknesses. For example:
- Tech Anelg-if you are providing a product or service involving new technology, you are liable to attract the tech angel. He/she may not necessarily be a financial whiz, but this individual is looking for a way to get in on the ground floor of promising new technology. Like the other angels, making money is surely of interest, but promoting new innovations is a passion.
- Silent Angel-the angel with this personality does not really care to see how you conduct business from day to day, or offer any helpful advice. He/she simply wants to make a sound investment and hope to make a significant amount of money in the end. For example, individuals who bought stock in Microsoft when it was just a fledgling company are well off today, because they saw promise in the new business and had hope to get an adequate return on their investment.
- Lender Angel- He/she likes to lend money to promising entrepreneurs. Looking for deals, it is common to encourage other investors to toss their two cents into the business as well. Enthusiastic, he/she is good at spreading the word, whenever you need some cash to expand the business or keep you afloat until customers pay their bills.
- Grandfather Angel-The patriarchal angel is much like the lender angel in the aspect of getting other angels involved in your business. However, he/she has been investing in people like you for a long time. Successful and experienced, a grandfather angel has a lot of influence in convincing other investors to take a chance on you, or to walk away.
- Inheritance Angel-Basically self-explanatory, the inheritance angel has recently come into some money. However, he/she does not want to squander the money. Instead, investing the money, in hopes that it will grow is the goal. While some may be business savvy, others simply are hoping to have received good financial advice.
- Newcomer Angels-People new to the world of investing in small businesses have come into money. They get together as a group and find a mutual cause to pool their money and invest. Oftentimes, it is a one-shot deal. They do not usually make it a practice to become investment angels.
- Do-Gooder Angels-Generally, these angels want to invest in small businesses or companies that provide a valuable service for the community or mankind in general. For example, if you are researching and developing a new drug to fight cancer, or your business will benefit the community in some way, do-gooder angels want to help make sure you get the chance to make a difference. So far, all of the angels are basically good. Yes, they want to make money. But, they also want to help someone with vision to succeed. But, not all angels are simply out to get a return on their investment, or give a new entrepreneur the opportunity to prosper. Some have ulterior motives that can kill your dream.
- Dark Angels-Individuals who have underhanded motivation want to use you to further their own agendas only. They keep their toe in the proverbial door. Once you start enjoying a modicum of success, these people muscle their way in, and they literally take over the business. You have done all the hard work of laying the foundation. Then, they come in and reap all of the profits. Before you know it, you are on the outside looking in, and wondering how your dream now belongs to someone else.
In short, the world is full of different people, with different personalities, experiences, and goals, who will be willing to become angels and invest in your business. However, as the businessperson, you need to be able to identify you angel, so you know what to expect and can protect yourself against the investor that wants to steal your success.
